The deal will see Aftermarket supply a number of speakers while attendees will be able to pick up a copy of Aftermarket’s Automechanika special June issue from the theatre itself.
Phil Curry, editor of Aftermarket magazine said: “Aftermarket carries the name of the industry, so it makes perfect sense for us to sponsor the seminar area for all three days.
“We have been championing the need for a big UK trade show for some time and Automechanika Birmingham will certainly fulfil this and more.
“As the biggest Automechanika launch outside of the original Frankfurt show, we are really excited to be working together for the benefit of the industry.”
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