Our Virtual Academy backs campaign to help garages attract EV customers

Initiative promotes marketing alongside technical skills for independent garages

Our Virtual Academy backs campaign to help garages attract EV customers

Our Virtual Academy is supporting the ‘EV Edge’ campaign by Garage Services Online. The campaign aims to help independent garages capitalise on the growing electric vehicle (EV) market.

With more than 1.25 million EVs on UK roads, there’s a growing demand for skilled technicians who can service these vehicles. However, simply having the technical expertise isn’t enough. Garages also need to market their EV capabilities effectively.

“Training is key, but it’s just the beginning of the EV-readiness equation,” said Ben Stockton, founder of Our Virtual Academy. “To maximise their EV investment, garages need to implement effective marketing strategies.

“A GiPA report from 2021 found that 57 per cent of EV drivers switch garages in search of an EV specialist. This makes visibility crucial for independent garages looking to retain and attract EV customers. We’re excited to support the EV Edge campaign, which empowers garages to do just that.”

Garage Services Online helps increase garages’ visibility to EV owners through their ‘EV Edge’ program. Garages receive specialised websites that improve their ranking on search engines like Google. This allows potential customers searching for EV service providers to find these independent garages.

By combining EV training with targeted marketing, garages can ensure their investment in EV services pays off. This partnership strengthens the technical skills of garage staff while also fostering customer relationships, a key factor in driving future business.

The success of Garage Services Online’s websites is evident in their growing traffic. Organic Google appearances increased by 9% in August 2024 compared to October 2023, with Clicks rose sharply to 1.1 million, a 39% increase, while total page views across all sources reached 11.5 million, up 30% from October 2023.

For more information on how the EV Edge campaign can help garages attract more EV business, please click here.

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