Jaguar Land Rover has taken a bold step in its transition to an all-electric future by temporarily halting the sale of new petrol and diesel models in the UK.
This strategic move will allow the brand to focus on its electric vehicle (EV) lineup, which is set to launch in 2025.
The decision to pause new car sales marks the first time since World War II that Jaguar has not offered new vehicles in the UK market. This “fire break” period will enable the brand to prepare its dealer network and customers for the upcoming electric era.
While Jaguar’s iconic F-Pace SUV will continue production for export markets, UK customers will no longer be able to purchase new petrol or diesel versions. The brand’s electric I-Pace will remain available for corporate clients until the end of 2024.
Jaguar’s bold move contrasts with other automakers who have tempered their electric ambitions due to various factors. The brand’s focus on electrification aligns with the growing global shift towards sustainable mobility.
In December 2024, Jaguar will unveil a concept car that will preview its future electric vehicle designs. This electric-only future will redefine the brand’s identity and position it as a leader in sustainable luxury.
During this transition period, Jaguar will rely on its used car network to maintain sales and customer engagement. The company assures customers that after-sales services like servicing, repairs, and warranty work will continue through its authorised repairer network.
Source: Daily Mail
Gordon Smith
Jaguar are making a big mistake in my opinion.
Ray Barber
Genius or not what a gamble