Achieve “significant sales boost” with DENSO’s top winter tips

Workshops and distributors may benefit by following DENSO's winter sales advice

Achieve “significant sales boost” with DENSO’s top winter tips
Workshops and distributors need to be offering ignition part numbers that are up-to-date.

The winter servicing period can define a year for motor factors, particularly when it comes to sales of ignition components.

DENSO’s top tips for the winter sales period can help get a significant sales boost from the spike in replacement ignition parts.

Be prepared

While many workshops will have already stocked up ahead of the winter period, it may be tempting to adopt an ad hoc approach and attempt to fit around demand as it comes.

However, the season doesn’t grind to a halt after Christmas, in fact 80 per cent of replacement glow plug demand occurs between September and March, making it vital for motor factors to keep stock levels of ignition parts high throughout the whole period to ensure they can capitalise on a surge in demand.

Up to the minute

Workshops and distributors need to be offering ignition part numbers that are up-to-date.

It’s important throughout the year, but even more essential during these busy winter months when orders are in a bigger bulk and demand is bigger than ever.

In spite of a recent slowdown in new car sales, the recent boom years and the popularity of nearly new and used cars means distributors that stock the latest components have a significant sales opportunity.

This mantra is one of the main reasons DENSO has found such success in the aftermarket.

With product and catalogue updates as recently as November, factors and workshops alike know that by stocking DENSO parts means they can support a wide range of customers and vehicles.

Stock quality

Replacement ignition parts need to be able to withstand the winter period too, and workshops fitting replacements that break in a matter of weeks or months will soon be coming back to the factor they bought them from.

Replacement spark plugs and glow plugs need to be manufactured to a level of quality that ensures they will excel during the winter period and beyond to garner a name for excellent service and foster long-term customers.

Fatiha Laauich, marketing communications manager at DENSO Sales UK, commented: “There’s still plenty of time to make the most of the winter sales period, and while workshops and motor factors alike will be firing on all cylinders, it could be in vain without proper preparation and the right equipment.”

“Happy motorists mean a happy workshop, and a positive outlook can make a world of difference to how both workshops and motor factors do throughout the year, and even more so during this crucial winter sales period.”

Further details of DENSO’s product range are available on TecDoc or from your local DENSO Aftermarket sales contact.

Alternatively, click “more details” below to find out further information about DENSO Aftermarket.

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