TRICO to celebrate 90 European birthday at Frankfurt

Wipe blade brand to celebrate at Automechanika Frankfurt next month

TRICO to celebrate 90 European birthday at Frankfurt
The TRICO stand A08 will be located in hall 3.0 at Automechanika Frankfurt.

TRICO is to celebrate is 90th European birthday at Automechanika Frankfurt in September.

TRICO will be showcasing not only its new slogan ‘excellence in every blade’, but also its new packaging for the Force, Flex, Neoform and Ice ranges at Automechanika, the world’s leading trade fair for the automotive service industry.

Brought about in response to customer feedback the revamped style has resulted in shallower packaging that enables garages, factors or retailers to increase the number of wiper blades that can be hung on a display unit.

Product and brand manager, Sam Robinson said: “We have also redesigned the artwork for these ranges, which with their logos and branding now aligned across all packages, gives them a coherent and uniform appearance.

“The artwork also features new product images and key technical points, as well as a QR code linking directly to the TRICO website catalogue, which is also mobile enabled, for easy vehicle look up.”

On Wednesday the 12th September, the original equipment manufacturer of wiper blades and systems will be holding an event to thank its customers for their loyal support.

Held in the middle of Bornheim, on one of the most beautiful corners of Frankfurt, Destino Tapas Bar and Restaurant, offers guests an evening of freshly-prepared tapas and bubbly in the comfort of a private room.

European HQ

In 1928, TRICO’s European manufacturing plant opened in Brentford, England, which later moved to the current base in Pontypool, South Wales – now its European HQ.

The distribution centre covers nearly 9,000 square metres and it handles the company’s storage and distribution functions and includes pallet racking storage space for 4,300 pallets, with an additional 25 per cent storage capacity with full height utilisation.

Approximately ten million units were distributed through the warehouse last year, with more than 50,000 picks processed and despatched to 165 European customers.

Find further information about TRICO by clicking ‘more details’ below.

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