AS-PL Sp. zo.o has released a new video as part of its 30th anniversary celebrations.
The latest video, “Alternator Crime Story”, is a sequel to “Alternator Love Story”.
Danuta and Andrzej Kaszubowscy started their activities on February 1, 1992 by selling alternators and starters stored in their family apartment.
Currently, the Company is one of the European leaders in the field of supplying parts and electrical components for
vehicles and products of the “AS” brand can be found in about 100 countries around the world.
An AS-PL Sp. zo.o spokesperson said: “This huge success is due to excellent management, the right ideas and, above all, the trust that is placed in employees at all levels.
“The success of Alternator Love Story and the plans for its continuation make the anniversary the perfect moment for the premiere of the latest production.
“Alternator Crime Story is a direct continuation of the amazing adventure of Alternator (played by Wojciech Tremiszewski) and his buddy Starter (Radosław Smużny).
“After their beloved car has been repaired, they meet with members of the classic cars fan club.
“The event ends very badly – their iconic Volkswagen T3 disappears.
“The man they met years ago may be responsible for all the fuss.
“In 2017, after the huge success of Alternator Love Story, we were sure that the continuation of the story of Alternator and his friends is only a matter of time – explains Jakub Rewiński, Marketing Manager at AS-PL.
“It was nice to be back in this universe, but not only because of the attractive story of friends who love iconic cars.
“The advertisement we created with Mova Film differs significantly from the typical publicity message we see every day on TV or the Internet.
“As in the previous production, we focused on showing real emotions, which enables us to establish a strong bond with the viewer.”
Mayo Kucharski, writer, and director of Alternator Love Story and Alternator Crime Story said: “The movie is definitely proof that the advertising in an interestingly and engagingly way of the product like alternator or starter is possible.
“I found myself in the dream situation of every filmmaker – says Mayo Kucharski, writer, and director of Alternator Love Story and Alternator Crime Story.
“I rarely come across a situation where a client allows us to create something different.
“During the work at the first part of the movie we got a huge credit of trust, which was risky, but finally had paid off both of us, the creators and AS-PL.”