Motul lubrication and care products now available for bicycles

New range includes eight cleaning, lubrication and prevention products

Motul lubrication and care products now available for bicycles

Motul is using its expertise in the lubricant and vehicle care sectors to enter the bicycle market for the first time.

The launch of its new global bicycle programme includes eight consumer products.

For example, two different chain lubricants use innovative ester technology – originally developed for motor sports – to guarantee exceptionally long-lasting lubrication with a particularly stable molecular structure.

“We wanted to be the experts for performance and sustainable products – to mix both,” explains Callum Goodland, Motul UK country manager.

“Some of our competitors are really good on the performance side of bicycle products but are lacking in sustainability. Others are strong in sustainability but not on performance. So, we see that sweet spot as a good market for us, as we offer both qualities.” 

All Motul bike care products are sustainably produced and packaged, employing biodegradable care and maintenance fluids, which are contained in 100 percent recycled packaging or made from bio-source plastic. 

The cleaners have been developed with the best materials for great performance, yet are specially formulated not to damage either the health of the user or, indeed, of the planet itself. Therefore, on the packaging, there are no pictograms warning of dangerous chemicals, because the formulas are clean, solvent-free and water-based. This is also why Motul doesn’t have any aerosols in the range.

The results are unique formulas, making use, in the case of the range’s chain lubes for instance, of Motul’s experience with ester technology – which Motul introduced to the automotive world, having seen its benefits in aircraft lubrication – to offer the highest protection and optimal chain functioning, whatever the conditions.

Motul product manager Rebecca Ramos explains: “The idea came about two years ago. We saw a big increase in demand for bicycles due to Covid, and also people switching to new types of mobility that are healthier and more environmentally friendly. We thought it was a good opportunity as it’s a growing market and allows us to get into more diverse products.

”After our market research, we decided to target hobby cyclists, especially people who are really passionate about their bikes and want to gain some efficiencies. That’s why we developed our chain lubes with esters, for example. We tried to match what we’re doing with engine oils.”

This new range answers the four most important and essential needs for bicycle users: degreasing, cleaning, lubricating and providing preventive maintenance. This new range initially comprises eight products: 

Cleaning: Motul Frame Clean, Motul Dry Clean, Motul Chain Clean, Motul Brake Clean

Lubrication and prevention: Chain Lube Dry, Chain Lube Wet, EZ Lube, Tubeless Tyre Sealant

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