TRICO beam blade kits prove a hit

New kits contain two of TRICO’s industry leading ‘X1’ design blades

TRICO beam blade kits prove a hit

Wiper blade manufacturer, TRICO, launched beam blade kits for its premium Exact Fit range and they’re already proving a success with customers.

TRICO’s premium quality original equipment (OE) wiper blade kits have been available to the public since January 2022, and have proven to be easy to stock, sell and fit, as just one SKU has both front blades for the vehicle.

Packaged in an eco-friendly carton, the range is comprised of just 95 references – 73 direct fit kits for OE beam blade applications, and 22 ‘retrofit’ kits for hybrid and upgrade applications – in total covering more than 95% of the beam blade vehicle parc.

Due to TRICO’s ‘superkit’ design that comes with an optional alternative connector, this is over 40% less stock than competitor ranges, which often require in excess of 150 SKUs to attain the same coverage.

The new kits contain two of TRICO’s industry leading ‘X1’ design blades manufactured and packaged in Europe.

TRICO supplies this same blade as OE to VAG, for a multitude of vehicles including VW ID4, Golf VIII, T-Roc, Audi Q4, Q5, Q7, TT, Škoda Citigo, Kodiaq, Superb, Seat Ibiza, Leon, Rapid and Mi.

McGanns A1 Motor Stores is a stockist of TRICO and has recently won Car Accessory Retail Shop of the Year 2022 at the CAT awards.

Managing Director, Phil Wilkinson, said: “We stock a massive range of TRICO wiper blades, including the single pack Exact Fit front and rear blades.

“As soon as TRICO released their new twin blade beam blade kits, we were keen to stock them and ordered a top 20 stock pack.

“They literally flew off the shelves and we have now tripled our stock holding of the twin packs.

“The fixings are much closer to a manufacturer’s original fixing, not only giving our customers confidence in the way they look but the way they perform.

2We offer a free fitting service and TRICO is our preferred choice when reaching for a set of blades for our customers.

“We will continue to offer a single fit blade if the customer requires just one side replacing or we do not have the option of a beam blade kit in stock.

“We also like the fact that the packaging is plastic free, so better for the environment.”

TRICO’s Group Brand and Marketing Manager (Europe), Sam Robinson, said: “The introduction of these beam blade kits has been a game changer for TRICO.

“While previously, we exclusively sold our OE wipers singularly, now customers have the benefit of buying a complete kit with everything they need provided for them, with the reassurance that they are buying the exact same quality product that we are trusted to deliver to vehicle manufacturers across Europe.

“We’re thrilled that the beam blade kit has been such a success with our customers, as well as the end user, and as it’s helped increase sales, long may it continue.”

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