BREAKING: The Parts Alliance acquires Waterloo motor factor

The Parts Alliance has continued its strategic growth with its latest acquisition

BREAKING: The Parts Alliance acquires Waterloo motor factor
Waterloo (Motor Trade) Ltd.

Waterloo (Motor Trade) Ltd, which has branches in Hull, Beverley and Bridlington, was founded in 1928 by current managing director Jim Munday’s grandfather.

It becomes a wholly-owned business within the HgCapital-owned Parts Alliance Group but will continue to trade under its own name, serving customers in the East Riding of Yorkshire.

Jim Munday said: “As a three-generation family business, building long term relationships and providing quality local service are in our DNA.

“We look forward to working with Peter Sephton and the rest of the management team to accelerate our growth in what are very exciting times for our trade.”

Peter Sephton, Chief Executive of The Parts Alliance2Related: The Parts Alliance chief executive officer, Peter Sephton explains what ‘local service, national strength’ means for the independent garage owner…

Peter Sephton said: “I’m delighted Jim Munday has agreed to work with us to facilitate the integration into The Parts Alliance and the transition of leadership to David Brooks, founder of SAS Autoparts, as we seek to extend our branch footprint and optimise our distribution and reach into the region.

“Jim will continue to advise us on development projects and we are delighted to have Jim and his colleagues at Waterloo as part of our Group.”

“As a unified multi-brand operation, it’s important to us when we bring in new businesses that we maintain that local brand and management as they bring their unique local knowledge while we add national strength.

“It’s a powerful combination.”

For further information about The Parts Alliance, click ‘more details’ below.

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