How Swarfega adverts developed over the years

A glance at Swarfega's most memorable campaigns from the 1940s and 50s

How Swarfega adverts developed over the years
To celebrate its seventy year milestone, Swarfega launched a limited-edition range of products, Tough by Swarfega.

Swarfega was launched in 1947 following founder, AB Williamson, changing from a stocking care product to a hand cleaner after noticing machinists using the stocking care product to clean their hands at the end of their shifts.

With the resulting green hand cleanser highly successful, Deb, the owners of Swarfega, brought out new products in the 1950s.

These included a car body and interior cleaner being beautifully demonstrated by the Brylcreamed gent happily smoking his pipe whilst polishing his car; an ad that wouldn’t be published today.

Fred and Daisy.

Along with print and sign adverts, Swarfega took to the airwaves in the 1950s advertising on TV and on radio.

Towards the end of the 1950s Daisy and Fred steal the show from Brylcream guy by getting out of a ‘perishing bind’ by using dispenser cans instead of bulk containers the size of oil drums.

It’s lucky that Fred knows his onions as it saved years of Daisy’s life.

To find out more about Swarfega, click ‘more details’ below.

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