Garage reports over £18k profit generation using innovative web booking system

TechMan say new booking system helps independents "sell while they sleep"

Garage reports over £18k profit generation using innovative web booking system
Brand new web booking system allows drivers to confirm appointments outside of business hours. Image: Bigstock.

TechMan, the garage management system built by an independent garage, say it’s rolling out a new ‘web booking’ system after successfully integrating it for a number of garages in recent months.

One garage piloting the system saw profits generated from invoiced web bookings reach £18,877 during the seven month period up to January 2018, a run rate of over £30,000 per year.

Once enabled, it works by generating a simple copy-and-paste code script, which the garage then adds to its website to enable web bookings.

After this, motorists clicking the ‘Book Now’ button on the garage website are simply prompted to input their vehicle registration, before going on to select a date and time for their visit and providing key details (name, email and contact telephone number) to complete the booking process.

Web booking system provides accurate times for customers to book appointments with garages.

The system has proved successful in capturing more work than traditional enquiry emails or ‘booking request’ forms and in reducing workload burden too.

“We’ve seen a lot of business being generated by garages outside of business hours,” said Leo Freebairn, TechMan’s national sales manager.

“Drivers like the certainty of being able to make a solid confirmed booking at their convenience.”

Real-time solutions

The web booking system works through a direct live link between the garage website and TechMan, eliminating the risk of double-bookings.

Users have a reporting tool to monitor the bookings generated in real-time too.

“This ensures garages see the level of return on investment they are gaining from their current digital marketing activities,” said Leo.

TechMan say it’s a labour-saver compared to enquiry forms where a member of staff needs to manually intervene later to check the customer can be fitted in when they wish to visit, before trying to re-contact them to confirm the booking and then add the details into the workshop diary or management systems.

“We’re taking a lot of stress and administrative work away by automating all of this,” said Leo. “The customer is only offered time slots that are actually available right from the outset.”

For more information or to arrange a demonstration call 01604 666720 or click “more details” below.

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