ZF Aftermarket has brought all elements of its now truly global TRW branded ‘True Originals’ campaign together in one dynamic new storytelling narrative.
The campaign has added to its already impressive list of accolades by winning two OttoCar awards at the Autovision 13th International Automotive Film and Multimedia Festival.
Ben Smart, head of global marketing, communication and pricing at ZF Aftermarket, explained: “The brands that make up ZF Aftermarket total much more than the sum of the parts.
“Their different personalities not only reflect the technological and engineering capabilities of the wider ZF Group, but allow the market to understand the qualities that sit at the heart of the business.”
After proving successful across Europe, the campaign was rolled out across North America and Asia Pacific.
Bahar Freedman, head of global marketing strategy, ZF Aftermarket explained: “We are incredibly proud that this latest chapter in the TRW has been recognized with two awards at the Autovision Festival in Frankfurt.”
In 2016 the campaign was shortlisted for several major industry awards; for best brand concept through to titles relating to automotive advertising and general marketing.
Ben Smart added: “Our intention is that when the market hears the term ‘True Original’, it thinks of the TRW brand and all it stands for.”
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