Drivers are being urged to consider the possibly fatal risks of driving through flood water, the BBC reports.
Despite being the leading cause of death during a flood, two-thirds of drivers have admitted that they would still drive in flood water, according to the Environment Agency.
As well as posing risks to their lives drivers could also cause irreversible damage to their vehicles as 75 per cent of flood-damaged cars are ultimately written off.
“If you find your way blocked by flood water, never take the risk, turn around and find another way,” urged the Environment Agency’s director of incident management and resilience, Caroline Douglass.
“No one should put their own life or those of their friends and family at risk during a flood.”
Over 100 drivers have been rescued from Rufford Lane in Newark, Nottingham in the past five years alone and since 2013 the AA has rescued more than 14,500 drivers.
The survey of 18,000 AA drivers also found that 72 per cent of men admitted that they would drive in flood water, while only 60 per cent of women concurred.
The Environment Agency has kick-started a campaign which hopes people will sign up for warning messages in order to avoid driving in flood water.