Castrol to drive independent garage consumer awareness

New campaign complements Castrol’s established branded workshop programme

Castrol to drive independent garage consumer awareness

Castrol has launched a ‘Castrol EDGE Recommended by Experts’ marketing campaign and is offering participating independent workshops the opportunity to win a bespoke package of free promotional assets to build positive awareness in their local community and attract new customers.

The winning workshop will be visited by a professional photographer, funded by Castrol, to take photographs showcasing the workshop and its staff.

The winner will receive five personalised workshop posters, a 3.5-metre indoor banner, and a digital web banner to promote the workshop in conjunction with Castrol EDGE.

To be in with the chance of winning, workshops can enter the prize draw online.

The winning workshop will receive personalised promotional items after 31 May 2022.

The campaign harnesses brand recognition for Castrol EDGE, which is recommended by mechanics, manufacturers, and motorsport teams to unlock the very best of performance in engines.

The intense pressures inside modern engines cause friction that can waste up to ten per cent of engine performance.

Castrol EDGE uses innovative Fluid TITANIUM Technology that can withstand these pressures and reduce friction.

Shailendra Gupte, marketing director EMEA at Castrol said: “This is an opportunity to give back to our Castrol Branded Workshops, helping them take their businesses to a new level.

“Recent industry research found that mechanics were more inclined to recommend Castrol to customers than any other leading brand, and a third of new cars across the European Union, UK, Switzerland, and Norway leave the factory with Castrol in their engine.

“We’re helping independent workshops harness that brand recognition to drive their own profiles, boost revenues and increase loyalty of their customers.”

Castrol is growing its network of trusted workshops in Europe, supporting business with training solutions, marketing offers as well as independent certification of quality.

The Castrol Service network is already one of the largest in Europe, comprising over 5,000 workshops.

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