Gates packaging gets a new look

New-look packaging follows 2018's complete brand refresh

Gates packaging gets a new look
New FleetRunner Micro-V kit packaging.

Gates’ packaging has been restyled to further strengthen the brand’s new visual identity.

This change in packaging will not be visible overnight: the refreshed designs are just starting to pop up in the market because for some components there is still old packaging in stock.

These articles will be sold first, after which Gates will move on to those with a new look and feel.

Passenger car packaging

The previous red and black colour scheme and the old logo have made way for a new design with black, grey and red, as well as a new logo.

Gates says that the distinction between passenger car packaging and heavy-duty packaging has become clearer.

The latter used to be red, too, but has now been given some green touches instead.

Gates hopes that this colour identification system will help to eliminate picking errors. 

FleetRuner packaging

In May 2019, Gates introduced FleetRunner, the new brand name for its ‘Extra Service’ aftermarket parts range for trucks and buses.

While the new passenger car packaging differs from the old one in terms of look and feel, the premium heavy-duty brand has been given more than the new green colour and a new design, namely: stronger boxes and belt sleeves.

Gate says that this means that heavy-duty components are now even better protected.

In addition, packing materials have been added to improve parts stability throughout the logistics chain.

All these packaging upgrades are designed to reduce the potential for damage. 

Counterfeit parts

It can be hard to distinguish real from fake products, since manufacturers of counterfeit parts cleverly use a packaging design that is very similar to the original.

To help make the distinction, Gates has developed a special web page which identifies the genuine look of its packaging in detail.

For further information, select the ‘more details’ link below.

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