NAPA makes £540K artic investment in UK

New product ranges to be launched in 2021

NAPA makes £540K artic investment  in UK

NAPA UK has taken delivery of three new artics, marking a £540k investment milestone for the brand in the UK.

Director of Logistics at the Alliance Automotive Group (AAG), Neil Warren said: “As demand for NAPA grows month on month, these trucks will not just form the backbone of one of the newest and most efficient logistic infrastructures in the UK’s automotive aftermarket, they will also make a significant contribution to NAPA brand presence in the regions we’re serving.

“Better still, that recognition will only increase as, whilst right now, these vehicles make up a quarter of our total fleet.

“There is another on its way already and by the end of 2021 the AAG artic fleet will be 50 per cent NAPA branded.

“That’s a mark of the support AAG are putting behind driving the brand in the UK.”

European chief brand officer, Dominique Peacock said: “Following the 2020 launch of 16 brand new NAPA product ranges into the UK automotive aftermarket, including our braking, filters, batteries and wiper blade programmes.

“New ranges will join the NAPA family in 2021.

“Our Bulbs range launched this week and brake cleaner, brake fluid, CVJ’s and driveshafts will be arriving soon.

“With new NAPA signage, merchandising and marketing packages planned for 2021, as well as sponsorship of a racing team and programme of regional sport sponsorship, there’s never been a better time for trade customers to consider NAPA as awareness of the brand flourishes.”

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