The 1960s and 1970s were a time of huge change, but Swarfega kept its customers smiling through the swinging 60s with great ads like the classic ‘Happy Man’ from 1963.
People always complain of things getting smaller when compared to the good ol’ days, well, Happy Man certainly had his clean hands full with a barrel of Swarfega – plenty to keep a garage of five mechanics clean for years.
Today, Swarfega boasts a three-step system with dispensers.
By the 1960s, Swarfega products were widely available to the trade and public, and with increasing demand, came an increase in the number of unusual enquiries including one that made the press about using Swarfega to clean horses.
By the 1970s Swarfega was one of the best-known brands for hand cleaning in the UK and had a growing global presence.
The adverts took on a more ‘glam rock’ tone with shiny cans and bold headlines.
Our favourites from this period are the ones with great tag lines, like ‘Stop the Grot’ for Altrans, still available and great for getting rust and corrosion from most metals.
Another tag line, perhaps inspired by TV show, Up Pompeii, rings true today with ‘The Fall of Ancient Grease’ advert recommending another classic Swarfega product, Jizer, still available and great for dissolving heavy deposits of mineral oil, grease, tar and bitumen from parts, floors, work surfaces and vehicle bodywork.
The less said about ‘Squirt-a-Cure’ the better – there were certainly some strange enquiries after this advert.
Today, Swarfega is still going strong, and celebrated its 70th birthday with the launch of TOUGH by Swarfega.
To find out more about Swarfega, click ‘more details’ below.