Garage Buying Group has launched a new e-commerce trade website for garages, to spearhead its novel business concept.
After going live 20th April 2021, the initial focus of the UK buying group for garages will be selling Harp International’s range of refrigerants during the summer season.
“We’ve had a universally positive reception from our few selective conversations with suppliers,” said managing director, James Onions.
“Starting out, we’ve got two distinct challenges: the first is to quickly grow an attractive product portfolio whilst the second is to communicate the potential of the buying group concept.”
One clear intention is to run a lean business, focusing on using technology to connect garage buyers and supplier sellers closely and seamlessly, without introducing excessive operating costs.
“In some ways our concept of engaging and involving garages runs directly opposite to the current aftermarket conventions,” said James.
“The opportunity exists because lots of suppliers who’ve invested extensively to build agile supply chains and sophisticated logistics capabilities are now finding a diminished number of routes to market, with margin pressures, so we’re looking to flex these capabilities in a slightly different way.”
Longer term Garage Buying Group will operate split level pricing with only members accessing very low ‘member price’ levels.
However, to simplify things initially, all garages can buy everything at member price until at least the end of June.
“We’re realistic enough to know we’re at the start of a long road so we want to make it attractive for garages to do some business with us as we begin the process of communicating our concept’s benefits and growing our range to make the proposition more compelling,” said James.
Garages interested in keeping up to date on developments, new product ranges and special offers can opt in by email from the homepage of the website or register online.