GSF head office completes retail upgrade

The new store area is more than twice the size and is now open to the public

GSF head office completes retail upgrade
The new shop is hoped to provide a 'speedier' service for customers.

A new retail store and counter at GSF Car Parts’ Birmingham head office is now open, providing local motorists with improved access to the motor factors range of trade-level parts and consumables.

GSF say it refurbished the shop to cater for ever-growing queues, sometimes spilling out of the front doors.

With TV and light refreshments available, the shop area provides visitors the chance to see the Sealey and Milwaukee tool ranges, with space to house the range of consumables on offer.

Amanda O’Reilly head of marketing at GSF said: “The new Birmingham store gives us far more room to showcase new products and the team can handle customer enquiries far more efficiently.

“The reorganisation behind the ‘shop front’ has significantly speeded up order processing times too and customers have responded enthusiastically.”

A ‘virtual store’ of fast moving stock is now held in racking close to the counter, dramatically reducing pick times and the resulting wait for customers the motor factor added.

To find your local GSF branch, select ‘more details’ below.

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