Multi-brand subscription service a possibility, suggests Geely insider

Group behind Lotus, Polestar, Volvo and others considers allowing access to any of its models through subscription model

Multi-brand subscription service a possibility, suggests Geely insider

The group behind Volvo, Polestar, Lynk & Co, Smart, Lotus and Proton is considering a new subscription service where customer pay a monthly fee for use of any of its cars.

With the average car spending 96 per cent of the time parked, Lotus executive director of corporate strategy and product management, Uday Senapati said at the Financial Times’ Future of the Car event: “For Lotus, that number is probably higher.

“It’s really a Sunday summer car for a niche of enthusiasts who adore it for that.

“We can change that in the future, both by making our cars more useful and moving into different segments, but there are opportunities in sharing too.”

Related: Volvo launches UK subscription car service

Senapati explained that any such proposal is still in the discussion phase.

However, he added, “When you’re part of a big group, it’s natural you will look at what could be done together.

“It’s an obvious thing to look at.”

He also believes there will still be a future for traditional purchasing methods.

Related: Dirty car interiors found to be more germ-ridden than a toilet seat

“Car ownership is here to stay, I believe,” he said. “Cars aren’t just a commodity for many people; they mean more, and that will always be the case.”

Several car brands already offer subscriptions for their cars.

A Global Market Insights report recently projecting that 20 per cent of car journeys will be made using a subscription service by 2026.

Are you concerned about a possible switch from ownership to subscription models? Share your comments below.

Home Page Forums Multi-brand subscription service a possibility, says Geely

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  • #205228 Reply

    The group behind Volvo, Polestar, Lynk & Co, Smart, Lotus and Proton is considering a new subscription service where customer pay a monthly fee fo
    [See the full post at: Multi-brand subscription service a possibility, says Geely]

    #205268 Reply
    Meat-Head
    Blocked

    Not sure on the others but the vulva brand, you buy the part
    Then pay extra for the software!

    They also don’t answer telephone if you try

    #205307 Reply
    Graham
    Guest

    Good morning, we have a Lotus Evora all ready to go on subscription if you wanted to try it.

    Kind regards

    #205391 Reply
    Meat-Head
    Blocked

    Lotus Evora

    Would rather have a bowl of coco pops thanks.

    Seem to think. Not had misfortune of one of them for couple of years

    Should be called a Bitzer as toyota engine, ford van keys, fusebox
    In foot well that gives you flashbacks to a porsche 928 and mg rover pektron
    Cpu as well.

    Wiring loom made in bulgeria or somewhere

Viewing 4 posts - 1 through 4 (of 4 total)

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