TRW wins European Excellence award for best website 2016

Brand fought off big competition including BMW and global travel company Thomas Cook

TRW wins European Excellence award for best website 2016
TRW accepting the prize. Left to Right: Josh Kichenside, Daniel Klas, Ann-Kathrin Blechschmidt, Alexander Knorn and Giacomo Marras.

TRW Aftermarket has been awarded ‘Communication Director’ magazine’s coveted European Excellence Award 2016 in the website category; for the relaunch and redesign of trwaftermarket.com.

The development of the global website was carried out at maximum pace over a one-year period by TRW’s digital team, in conjunction with its digital agencies LAW Creative and Ultimedia.

It resulted in a worldwide session rise of 56 per cent and a 41 per cent increase in new users.

As part of a wider global programme, the European Excellence Awards were created to honour outstanding achievements across the fields of marketing and communications.

Now in its tenth year, the Awards have received 12,000 submissions since launch.

Judged by a panel of Europe’s most influential communications experts from across every industry sector, the nominations for the best website award were assessed on the following criteria: creativity, innovation, strategy, implementation and results.

The award was presented at the European Excellence Awards ceremony held at the Ritz Carlton Hotel, Berlin, Germany, on 8 December.

It was received on behalf of TRW Aftermarket by Alexander Knorn, global head of digital, TRW Aftermarket.

He said: “The website relaunch is part of a wider global programme of continuous strategic digital development and implementation; all of which is carried out with our customers and their needs in mind.

“Our main objective is to make it easier for the market to research, source and purchase more than 40,000 TRW branded parts.”

To make it easier and faster for users, intuitive developments were made to every page.

Developments include: making better use of video; introducing more user-friendly cataloguing facilities; enhanced content; additional news features, technical assets and ‘how to’ guides.

To go to the website now, click ‘more details’ below.

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