DENSO Aftermarket adds to its wiper programme

Crucial safety aid for drivers and a business opportunity for workshops is often overlooked, expert suggests

DENSO Aftermarket adds to its wiper programme

DENSO is an original equipment (OE) manufacturer of wiper blades, supplying many of the world’s vehicle manufacturers, including Ferrari, which has been a DENSO customer for more than 16 years.

The products are also available to the independent sector through the company’s aftermarket division.

DENSO Europe, Pan European strategic marketing manager, Fatiha Laauich said: “To ensure that independents always have access to the products they need, DENSO Aftermarket has recently added a number of new-to-range (NTR) additions to the already comprehensive OE wiper programme.

“The 23 new part numbers fall under the flat blade category and cater for more than 2.7 million vehicles in the UK and Ireland, so will provide a first-rate solution for a host of vehicles, including numerous popular models from Ford, Vauxhall, VAG and BMW.

“Reflecting the growth in electric vehicle sales recorded in recent months, the Tesla Modal S, BMW i3 and VW ID.3 are among the vehicles covered with these NTR additions, along with the equally buoyant light commercial vehicle sector, with solutions for PSA and Renault applications.

“The complete DENSO wiper programme comprises of four straightforward categories – Standard, Hybrid, Flat and Rear – that combine to provide the answer to virtually any wiper replacement requirement, which means that motor factors will not have to disappoint workshops due to a lack of options.

“However, it also simplifies the decision making, as they only need to consider whether they want a direct like-for-like replacement, or an upgrade to a more advanced blade.

“The DENSO brand not only provides workshops with both the quality and variety of styles on which they can depend, but the company also provides the advice and technical support often overlooked by other wiper suppliers.”

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