Ring Automotive have announced plans to hide ‘golden tickets’ inside the packaging of its H7 headlight bulb boxes.
Technicians who find the tickets, however, will not have the opportunity to ride Willy Wonka’s glass elevator; instead they will have the chance to win from a selection of prizes including dash cameras, branded clothing and a workshop equipment bundle work over £1000.
The competition is not only for mechanics, motor factors are in the running too, with winners having the chance to bag vouchers for a popular pizza chain.
Henry Bisson, marketing manager at Ring said: “With faulty bulbs one of the main reasons for vehicles failing a MOT, mechanics are sure to be fitting plenty of them this season.
With that in mind, we came up with the ‘Golden Bulb’ campaign to make this everyday task a little more exciting and to say thank you to our loyal customers.”
The campaign will be running throughout Autumn and Winter, lucky individuals who find a golden ticket in their bulbs will need to enter the unique code printed on the ticket on the rewards website, which will then reveal the prize they have won.
For further information click ‘more details’ below.