Neoform blades allow customers to upgrade to the latest in beam blade technology from the originally fitted standard conventional blades.
Beam blades offer a more uniform pressure distribution, resulting in a clearer wipe and extended lifespan, are aerodynamic with less windlift and are manufactured using the TRICO patented twin point coupler design and OE formulation rubber.
Clear fitting instructions are printed on the rear of each packaging sleeve, as well as a QR code linking to the TRICO online catalogue and product information.
TRICO product and brand manager Sam Robinson said: “We are encouraging retailers to take advantage of an extra profit opportunity, by offering the customer the choice of upgrading to a neoform beam blade whenever they require a conventional blade.”
To help launch these new blades TRICO also offers new carton merchandiser ‘pre-pack’ kits, containing 64 blades in assorted sizes, full colour header board, application catalogue and an in-store poster.
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