Do your customers’ cars need these Dacia air fresheners?

Sticking one of these in a car could make a lot of 'scents'

Do your customers’ cars need these Dacia air fresheners?
Photo: Matt Alexander/PA Wire

How often does a customer turn up at your garage in a car that’s so filthy it leaves you wishing that you’d worn a hazmat suit to work?

A car with an interior so grimy it makes a teenager’s bedroom look like a paragon of cleanliness, or a cabin so whiffy it makes you gag. If it’s too grubby, you’re within your rights to refuse to put it through an MOT; at least 526 garages have done this so far in 2023.

Dacia won’t offer to clean your customers’ cars, but it can do something about the smell, thanks to a new range of air fresheners inspired by the Great British road trip.

No, that doesn’t mean the scent of a McDonald’s Happy Meal, the essence of a mouldy travel sweet or eau de blue smoke. Instead, it’s a set of aromas designed to evoke the spirit of four holiday destinations, namely the North Coast 500 in Scotland, Coastal Way in Wales, Jurassic Coast in England and Cheddar Gorge.

Yes, the Cheddar Gorge air freshener really does offer “gentle hints of Cheddar cheese”. Fortunately, we suspect the aroma – which could be perilously close to smelly feet – is interlaced with moss, rocks, thyme, geranium and grass.

Luke Broad, Dacia UK brand director, said: “Our custom range of air fresheners bring the essence of Great Britain’s favourite destinations right into your car. It’s Dacia’s take on the ‘new car smell’.”

Maybe your garage needs to launch a range of branded air fresheners. Better still, perhaps you could include one when you send out your service and MOT reminders. It could save you from donning the hazmat suit and sticking a clothes peg on your nose.

You know it makes scents…

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