Servicing Stop ‘robots’ cater to market demand

79 per cent of motorists prefer to book vehicle servicing online, Servicing Stop survey finds

Servicing Stop ‘robots’ cater to market demand
Image: Bigstock.

For the past three years the Servicing Stop has operated at 100 per cent growth, seeing millions more visitors on the site each year, but its employee base hasn’t changed much and it’s all thanks to artificial intelligence.

“Trained artificial intelligence systems” will have the capacity to book a customer in for a service, organise the collection of the vehicle, the completion of the service and have it safely returned to the customer’s home or work address, according to Servicing Stop.

The company has a front-end algorithm on the website which uses “machine learning” to help generate pricing for every car.

Algorithms

The algorithm, which can generate up to 1.2 million different prices, uses the make and model of car, age and location as well as conversion rate and cost of service to generate a competitive price for the customer.

The second algorithm used by the start-up is for allocating customer bookings to local garages.

It is also used in managing the efficiency of the 1,500 strong garage network.

Using the make and model of car along with distance, nps score, profitability, average transaction value, parts pricing, amount of work advised and various other metrics, the company is able to ensure mechanics are not under advising work that may be due.

Customer satisfaction

This algorithm helps ensure the customer gets the best service from the garage selected to complete the service; it also means that garages with the lowest customer satisfaction scores are last in line to receive the most jobs.

The third algorithm currently in place is for parts pricing to maximise Servicing Stop’s conversion rate and uptake of extra work.

It uses data from its own system and external parts companies to generate a price for the customer.

CEO and founder of Servicing Stop, Oly Richmond said: “The technology we have today is limitless and it’s growing even more intelligent every day.

“Our new algorithms and artificial intelligence will allow us to grow even bigger than ever expected while not having to recruit a single employee.

“These robots, so-to-speak, will also be more efficient, making no room for error and making the customer journey even more effortless than before.”

For further information about Servicing Stop, follow the ‘more details’ link below.

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