Automechanika Birmingham launches ‘Women in Automotive’ documentary

Documentary celebrates International Women's Day and highlights some of the incredible females in the automotive industry

Automechanika
Automechanika

Automechanika Birmingham has launched a new documentary highlighting females in the automotive aftermarket, featuring discussions about what it’s like to be a woman in the industry.

The documentary includes Erin Baker, editorial director at Auto Trader, Rosie Smith, a vehicle paint technician at Apollo Motor Group and regional account manager at LKQ Euro Car Parts, Karena Shahid.

It focuses on breaking down stereotypes that might be stopping women from joining the industry. Additionally, the women discuss the support they’ve received from their peers and colleagues along the way.

The film also features female mechanic and independent garage owner, Lou Baker and freelance refinisher and owner of Paint by Rach, Rachel Murray, during their challenge of a lifetime in 2022 when they drove 1575 miles across Europe in a Rover 216 Cabriolet, all in the name of automotive mental health charity, Ben.

Alex Jones, marketing director at Messe Frankfurt, organisers of Automechanika Birmingham said: “We’ve launched the Women in Automotive documentary, as it became clear that we wanted to invite more women to share their advice and experience to help attract the next generation of female talent to help further diversify the industry.”

The resounding message from the documentary for anyone looking to the join the automotive industry is to just do it!

International Women’s Day is marked annually on 8 March and is a day to celebrate women’s achievements, raise awareness about women’s equality and lobby for accelerated gender parity.

The theme for International Women’s Day this year was embrace equity, with the global campaign encouraging individuals to focus on gender equity and get the world talking about why equal opportunities are no longer enough.

Alex Jones added: “Automechanika Birmingham encourages everyone to share the documentary amongst their networks to help attract the next generation of female talent to the industry.

“Everyone is also welcome to attend the Women in Automotive networking drinks at Automechanika Birmingham on the 7 June at the NEC.”

Click here to register for a complimentary ticket to Automechanika Birmingham 2023.

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