Parts industry can improve customer service as business intelligence software launched

Solution will enable factors to stock products based on real-time demand from garages

Parts industry can improve customer service as business intelligence software launched
The new innovation from TecAlliance will support motor factors supply the demand from garages more efficiently.

TecAlliance, the developer of data-based business solutions, has innovated the Demand Dashboard, a module of the Analytics Manager that enables parts manufacturers to precisely optimise their own products to complement customer demand.

It enables product managers to make more intelligent decisions that are substantiated and data-driven.

The Demand Dashboard is a comprehensive business intelligence solution and will be available to the independent automotive aftermarket (IAM) from the end of March 2019.

TecAlliance has said regular frequently asked questions such as “Exactly which spare parts are our customers searching for?”, “Which parts do they need, when and in which countries?”, “For which vehicles are parts being searched for?” can now be answered by parts manufacturers with the new solution developed by TecAlliance.

“We aspire to give our customers a truly global and comprehensive view of the market by providing them with data from our online sources”, says Dr. Bartosch Belkius, vice president analytics at TecAlliance.

Optimise existing product portfolios

“We have always had the specific needs of parts manufacturer product managers in mind as they want to launch new products onto the market or optimise their existing portfolios.

“The Demand Dashboard helps them make better and more intelligent decisions”, said Jens Störmer, product owner Demand Dashboard at TecAlliance.

Discovering unused business potential

TecAlliance has said the Demand Dashboard is of interest to large and small manufacturers as it is an ideal solution to find out exactly who is searching for a company’s products and whether low turnover is due to lack of visibility at the point of sale.

“With the help of our Demand Dashboard, parts manufacturers can learn more about their customers’ needs and get deeper insight into their markets,” continued Dr. Bartosch Belkius.

The results can be exported and correlated with other data sources.

This way, manufacturers can uncover previously untapped business potential and systematically optimise and expand their product portfolios and market presence in the automotive aftermarket.

They can also verify their procurement and planning decisions.

Smaller suppliers using the standalone application gain from not having to install it, visualising data within the solution and quickly gaining insight.

It is, however, a prerequisite that the parts manufacturer delivers its data to TecAlliance in order to use the Demand Dashboard solution.

The Demand Dashboard is based on user searches of the TecDoc Catalogue, as well as those in the associated web service, with a focus on Europe.

At launch, the Demand Dashboard has already registered more than 1.5 million requests per day and filtered an average of 250,000 searches, a volume which will only increase with the integration of additional data sources, the company hopes.

“To tackle complex projects such as predictive analytics, in order to predict the future, you first need to record the current situation.

“This is exactly the data we deliver with the Demand Dashboard.

“We show ‘today’ so that our customers have the foundation to make the right decisions for tomorrow,” added Jens Störmer.

Increase product visibility

The Demand Dashboard is the new module of the Analytics Manager solution, which also includes the PMA (Product Management Analytics) module for product line and portfolio management.

The online product can be used all over the world, requires no installation or hosting effort and supports simultaneous users.

Parts manufacturers interested in the Demand Dashboard can discover the potential for improving the visibility and retrievability of their products beforehand, by looking at selected sample analysis linked to other TecAlliance data.

Available to motor factors soon

TecAlliance is currently working hard to make a version of the Demand Dashboard available to IAM spare parts traders as soon as possible.

Find out more about the new data solution from TecAlliance and their other products by clicking ‘more details’ below.

Have your say!

0 0

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.