WAI shortlisted for IAAF Car Supplier of the Year

IAAF Annual Award Ceremony to be held on 15 December in Birmingham

WAI shortlisted for IAAF Car Supplier of the Year
The IAAF Annual awards and dinner is to be held at Birmingham’s ICC on December 15, 2016.

WAI has continued to make wide-spread additions across its product ranges throughout 2016 and has carried out in-depth market analysis to determine customer requirements; it is this attention to detail that has resulted in recognition from the most respected federation in the industry.

The awards dinner will welcome leading aftermarket personnel, and as part of voting structure IAAF members will be able to decide which of the 19 car suppliers shortlisted is awarded first place.

To vote, members can log in via IAAF’s website.

Distributors will rate suppliers in categories such as: range, marketing and cataloguing; its availability performance and also its sales and promotion support.

Richard Welland, managing director – EMEA IAM VP Global Marketing, said: “Our commitment and constant determination to ensure we provide a first-rate service at all times has secured our place among the highly established companies shortlisted.

“After launching our new corporate identity last year we have now begun to implement it throughout our extensive product ranges with the aim to supply our aesthetically-pleasing packaging to all customers, ensuring shelves are stocked with the most up-to-date branding.”

Since its founding, WAI has worked relentlessly to meet the ever-changing needs of its customers in the automotive, heavy duty and power sports aftermarket.

This includes an unwavering commitment to be “first-to-market” with the latest model products available.

As a leading parts manufacturer, sourcing, and distribution/logistics company, WAI offers its aftermarket customers ready access to an extensive range of products.

For further information about WAI, follow the ‘more details’ link below.

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