Banner Batteries Group posts record sales in 2015/16

Performance indicator stakes show an eight per cent sales rise of starter batteries to 4.1 million units

Banner Batteries Group posts record sales in 2015/16
During the past five years, Banner has invested a total of more than €40 million in its Linz-Leonding plant.

The Banner Batteries Group has announced record results for the financial year April 1 2015 to March 31 2016.

Representing an increase of more than 300,000 batteries over the previous year, the sales success is largely attributed to the continued strong demand for Banner’s EFB (Enhanced Flooded Battery) for start-stop applications.

Industrial batteries made a sizeable contribution to this result, with sales of €28 million, which were seven per cent up on the comparable figure from the preceding year.

On the start-stop front, Banner is claiming that sales continued to improve in ‘record-breaking fashion’ in its last financial year, and not just in relation to upper and premium vehicle classes deploying absorbent glass mat (AGM) technology, but the supply of EFB batteries that now find themselves fitted on many middle class Volkswagen Group vehicles.

Banner’s UK manager, Lee Quinney said: “The UK obviously played its part in helping Banner as a group achieve record performance figures and this is reflective of the structure that we have put in place in the UK over the last 12 months.

“In addition to building a new, experienced and highly motivated sales team, we have invested a great deal of time and effort developing our customer base by working in close cooperation with the major buying groups, independents and the garage sector.

“With the highlights of the last year majoring on Banner receiving the prestigious IAAF (Independent Automotive Aftermarket Federation) CV Supplier of Excellence award and enjoying 17 of its products being verified through the NCC’s highly acclaimed Product Approval Scheme, it is our objective to ensure the brand continues to build on the home front.

“As such, we intend to maintain a focus on Banner’s leading O/E pedigree, not to mention the company’s capabilities when it comes to the latest AGM and EFB technology platforms.”

For more information about Banner Batteries and to view the product range, click ‘more details’ below.

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