First Line highlights value ‘Key Parts’ range

Braking offering expands with 260 new references

First Line highlights value ‘Key Parts’ range

First Line Ltd’s Key Parts brand was introduced in 2012 and is now established as a competitively priced alternative to the First Line and Borg & Beck brands.

Key Parts covers the most popular and fast moving applications for braking, steering and suspension, wheel bearings, water pumps and clutch kits, with more than 1600 references available, covering over 66,500 applications, key parts offers minimum stock investment for maximum sales return.

A First Line spokesperson said: “Under the Key Parts brand, First Line is committed to providing a quality repair solution for workshops who require a commercially competitive option.

“It has therefore expanded the braking range by 260 references, with 104 pads and 156 discs being added taking the total range of braking to over 790 references.”

All braking components are ECE R90 approved where required.

In addition, each component is supported by a 12-month/12,000 mile warranty against manufacturing defects.

In common with all First Line Ltd products, the full braking programme goes through rigorous quality control processes, from factory inspection to extensive testing and certification of the materials and finished products, followed by a continuous inspection and audit program to ensure compliance, in line with the companies ISO9001:2015 management procedure.

All Key Parts references can be found in the First Line’s WebCat, an online catalogue for all First Line Ltd products.

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