Garage owners urged to make the most of their on-line presence

MyCarNeedsA.com uncovers motorists online trends when it comes to booking MOTs, servicing and repairs

Garage owners urged to make the most of their on-line presence
Image: Bigstock.

Garages need to work harder to attract motorists in a highly competitive market, according to MyCarNeedsA.com, a price comparison site where service providers quote for MOT, servicing and repair work,

Scott Hamilton, managing director of MyCarNeedsA.com, said: “Garages need to strengthen their reputation and they can do this by having a strong presence online where most potential customers will find them.

“Recent research from gmbh, Trend Tracker’s partner in Germany shows that 60-70 per cent of the motorists they surveyed expect to use an online comparison site for car repairs in the near future.

“Given customers likelihood to use on-line services when choosing a service provider, it is important that businesses make the best of their on-line presence.”

Social media

The website suggests that motorists use social media to research garages, looking at the interactions with other customers, via reviews and posted comments.

Scott adds: “Social media is a great place to build reputation and there’s lots of potential for it to be used as a viable channel for attracting new customers.

“Garages also need to respond to consumers around the clock.

“We have seen a surge in motorists visiting our site in the evenings – almost a third of visitors to MyCarNeedsA.com click on or after 5pm.

“The busiest day being Monday, up until around 8pm, when traditionally workshops are closed for business.

“Increasingly, consumers are surfing the net at all times of the day and night and are happy to interact with garages in their leisure time.

Online jobs

“We believe MyCarNeedsA.com provides the perfect solution for garages looking to work with an online specialist who will supply them with jobs and can provide advice and support on every aspect of digital marketing and services.

“By registering with MyCarNeedsA.com, we can also give access to customers looking work done in their local area, as well as provide practical solutions to all aspects of digital marketing and social media.

“For those service providers who do a good job, we encourage our customers to give trust pilot reviews which is a valuable form of recommendation.”

MyCarNeedsA.com now works with more than 4,000 garage and workshop partners nationwide.

Only authorised repairers provide quotes for work after a thorough vetting process and genuine parts are used on all customer vehicles.

Service books are stamped with manufacturer warranty protection and MyCarNeedsA.com provides a 12-month guarantee on all parts and labour.

For further information, click ‘more details’ below or call 028 3833 8091.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>


The reCAPTCHA verification period has expired. Please reload the page.

Have your say!

0 0

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.