Revive! see surge in alloy wheel repairs amid Britain’s pothole plague

58% increase in alloy wheel fixes due to road conditions in the last two years

Revive! see surge in alloy wheel repairs amid Britain’s pothole plague
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As potholes continue to wreak havoc on Britain’s roads, demand for alloy wheel repairs has skyrocketed. Revive! Auto Innovations reports a staggering 58% surge in alloy wheel fixes over the past two years. Repair jobs have climbed from just over 8,000 in 2021 to more than 12,600 in 2023.

Remarkably, alloy wheel repairs now constitute 41% of Revive!’s total fixes, up from 33% two years ago. The blame falls squarely on potholes, which cause scraping or chips in the metal when drivers experience sudden jolts from hitting craters in the road.

The Labour Party’s recent pothole pledge promises an additional £320 million annually for repairing Britain’s crumbling roads. Meanwhile, The Conservatives had previously allocated £8.3 billion to fill potholes and resurface roadways.

Mark Llewellyn, managing director at Revive!, commented: “We have seen a substantial increase in demand for our alloy repair service in the last couple of years, and considering the state of many of Britain’s roads, it’s little wonder. “If your alloy wheels become damaged due to hitting a pothole, not only will this affect the overall cosmetic appearance of your car, but damaged alloy wheels could cause issues in terms of losing traction and control, as well as loss of tyre pressure.”

Paul Boss, chief executive of the Road Surface Treatments Association (RSTA), added: “The only way we are going to stop further damage to cars is by taking a more proactive approach to road maintenance. This means preserving and protecting roads to reduce future potholes and filling existing ones to ensure safer and smoother travel. Any future government needs to take note of this if they want to solve this ever-growing problem.”

To learn more about Revive! please visit their website by clicking here.

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