Lumag appoints Hornby Whitefoot PR

Automotive PR specialist will handle OE brake manufacturer's UK brand communications

Lumag appoints Hornby Whitefoot PR
Hornby Whitefoot PR will handle Lumag's UK brand communications.

Hornby Whitefoot will be responsible for both maintaining and increasing the Doncaster-based manufacturer’s profile in the UK, as well as launching a major aftermarket campaign for their new brake pad brand, Breck, aimed at passenger vehicles.

Colin Smit, managing director at Lumag, said: “Hornby Whitefoot PR possessed the credentials and experience we were looking for to assist us with our PR objectives.

“Having an agency with firm knowledge and understanding of the industry as well as excellent media contacts was key for us and this is one of Hornby Whitefoot’s specialisms.”

Hornby Whitefoot PR’s managing director, Kimberley Hornby, commented: “We’re delighted to have been approached by Lumag to work with them on the next phase of their PR strategy.

“They are a well-established OE manufacturer and aftermarket supplier with a clear vision of their objectives, and it was important for Lumag to find a PR agency that could not only deliver tangible results but show how they can help achieve their end goal.

“Their offering complements our automotive client portfolio extremely well and gives us yet another opportunity to utilise our aftermarket expertise.”

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