Renowned industry expert, Andy Savva has released a new video for independent garage owners in which he relates a ‘full service’ to a ‘full English breakfast’.
In his latest video, Andy said: “The full English breakfast has no clear definition of what’s in it, just like a full service and this is where confusion and misunderstanding often arises.
“We have made it all up.
“The full service, the gold service, the A service, the b service, the platinum service’ and whatever else.
“You must be confident to explain the price differences from the cheap offerings down the road.
“You can only do that if you’re proactive and know the market place you are in.
“In the end we’re all governed by the consumer’s perception of the quality of service at a reasonable and competitive price which represents value for money.
“The vehicle owner is not capable of comparing apples with oranges.
“It’s our collective responsibility to educate our customers about the local, honest, transparent quality service we can provide as independent garage owners.”
Also known as The Garage Inspector, Andy has owned and managed successful garages since 1994.
He founded Brunswick Garage back in 2010, successfully demonstrating that an independent garage could rival national chains and main dealers on customer service and technical expertise. In just 18 months, Brunswick Garage reached the final 5 in The National Independent Garage of the Year Award, organised by Motor Trader Magazine.
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