Family garage reclaims work-life balance with new website from Garage Services Online

Shropshire business reduces hours, attracts bigger jobs with targeted online presence

Family garage reclaims work-life balance with new website from Garage Services Online

A Shropshire family-run garage has discovered the power of a well-designed website to transform their business and reclaim work-life balance. Court Autos, a Bosch service centre run by the Alford family for three generations, saw a significant shift after investing in a website specifically tailored to attract their desired clientele.

Prior to the website upgrade, Harry Alford and his siblings, who co-own the business, found themselves working long hours to meet customer demands.

“To continue grandad’s legacy, I knew we had to really push the business forward. Marketing was something we’d never invested in, apart from an old website years ago. It looked okay on the surface but might as well have been in another world; nobody could find it.

“I found Garage Services Online and that one phone call about a new website sparked a change that not only reduced the number of hours we work, it changed our whole way of thinking.

“Now, we have a clever website that attracts the work we specifically want. By changing the profile of jobs coming in, we’re running the business; it is not running us.”

The results were impressive. Within a short timeframe, the new website had landed them their biggest job yet – a £12,000 motorhome repair. This marked a turning point, attracting more high-value jobs like a recent fleet servicing contract with a local company.

“It wasn’t long before the website caught us the biggest fish: a £12k repair job for a motorhome that had been in a collision. We’d never had a job that big” said Harry.

“It signalled the start of the change. Just last week, we picked up ongoing servicing and repair work for a local company’s van fleet. We 100 percent would not have been on their radar if we didn’t have a website that reflected the professionalism of our business online as it is on the ground.

“Basically, Garage Services Online has done us the most massive favour.”

Statistics support Harry’s claim. Jim Lang, Managing Director at Garage Services Online, reports a 63% increase in organic Google appearances and an 89% increase in organic click-throughs for Court Autos’ website in just six months. This translates to more qualified leads and a shift towards the type of work they were aiming for.

The collaboration with Garage Services Online continues, with plans to further refine the website’s content to attract jobs that provide a quick return on investment in new equipment. This ensures Court Autos remains equipped to handle the evolving needs of modern vehicles.

Court Autos’ story serves as a powerful example of how a strategic online presence can revolutionise a traditional family business, to find out how Garage Services Online could change your business, click here.

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