BookMyGarage has announced the launch of a new marketing package for independent garages.
All independent garages can become part of the Accelerate programme, which has already proved profitable to bring in new customers. The package helps garages grow their own brand, maximise their profits and expand their customer base.
Accelerate garages will receive their own unique and dedicated proactive marketing programme.
This will include their own brand advertising on search engines, such as Google and Bing. Facebook campaigns are also included, with a page created for any garage that doesn’t already have one, including three dedicated Facebook posts per week.
Accelerate garages will also benefit from a boosted position in the BookMyGarage listings. Although the package is designed to maximise growth, it even works for those garages that are really busy with long lead-times.
In busier months, the programme can prioritise filling cancelled slots through the business management software that is built into BookMyGarage. There are no requests for quotes; actual bookings are received and garages remain in total control of their pricing and bookings’ lead times.
Accelerate can also integrate with garage management diary systems, allowing bookings to drop straight into their diary from Accelerator marketing. A booking tool is also included in the package for Accelerate garages’ own websites, so they can retain these highly valuable customers and there is absolutely no charge for bookings made directly.
Another advantage of the Accelerate package is the online reputation boost, with up to 25 percent more online reviews (through the review packs provided).
Garages piloting the scheme have proven to benefit from numerous additional bookings per month, and this not only increases business and profit-making opportunities short term but, through its back-end support, sustains them by helping them develop long-term customer retention.
Karen Rotberg, BookMyGarage co-founder, said: “It is incredible to think that BookMyGarage has helped over 13 million drivers find a local garage for their MOT, service and repair. Having piloted the scheme to prove its success, we are both proud and excited to launch Accelerate, our first new product release for independent garages in five years.”
Accelerate benefits from the ‘SecretService’ development, which was launched for franchise workshops four years ago. The resulting Accelerate has significantly advanced tech and reporting, driving new customers at the right price and the right time through BookMyGarage, but also building the independent garage’s own branding online through the Accelerate package.
For further information, contact chief marketing officer, Jessica Potts: [email protected].