Launching in October, Brake Engineering will introduce a range of services designed to address misunderstandings of the braking sector to help distributors sell the complete range of calipers, discs, drums, hydraulics, pads and shoes.
Following extensive feedback from parts distributors and installers, Original Aftermarket has been created to distinguish the brand from others.
For garages, Brake Engineering is substantially increasing information and support on braking products to ensure the correct fit of parts and best technical support.
Both installers and parts distributors will experience a new focus from Brake Engineering on a number of criteria: Quality & Reliability, Range & Availability, Speed & Service and Experience & Knowledge.
Steve Willis, Brake Engineering General Manager, Aftermarket UK, Scandinavia & Russia, said: “As the marketplace evolves, we are investing heavily in the brand, its products, and support available to customers. Original Aftermarket elevates Brake Engineering above the competition by clearly identifying the quality, reliability, trust and support the brand has with both motor factors and garages.”