SAIC Motor and Castrol announce strategic agreement

The companies have unveiled a new co-branded lubricant for Central and Eastern Europe MG customers

SAIC Motor and Castrol announce strategic agreement

SAIC Motor, parent company of MG, and Castrol have forged a strategic three-year agreement that will see Castrol serve as the preferred lubricants supplier for MG’s network across Central and Eastern Europe.

The agreement brings together two heritage brands to provide solutions tailored to enhance performance and efficiency across MG’s diverse range of vehicles.

Castrol EDGE 0W20 C5 is recommended by MG. The product will be available for car owners for the first time in Hungary, Romania, Poland, Czech Republic, Greece, Slovakia and Croatia.

The co-branded product brings together Castrol’s expertise in lubricants spanning more than 125 years and MG’s efforts in mobility. MG recommends Castrol as the trusted partner for lubrication needs from traditional ICE to electric vehicles and ancillary products in those markets.

Baozheng Wang VP global business, Castrol said: “We are thrilled to embark on this journey with MG in Europe, this agreement exemplifies the power of collaboration in driving value creation. Together with MG, we look forward to working to unlock new opportunities for improved customer experience.”

Skyler Kim, managing director, SAIC Motor Central and Eastern Europe, added: “The collaboration with Castrol will help us propel the MG brand to new heights, significantly enhancing our brand reach and trust in Central Eastern Europe and delivering a great after-sales service to provide increased customer satisfaction. We also look forward to collaborating with Castrol on future customer offers.”

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