Ecobat Battery revs up for the BSB Superstock season

The company is sponsoring Paul Barker in 2024

Ecobat Battery revs up for the BSB Superstock season

As the official license holder for Lucas batteries throughout Europe, Ecobat Battery is shining a light on the brand by sponsoring Paul Barker and his Honda CBR1000RR for the British Superstock 1000 series campaign.

The championship starts at Oulton Park in May and finishes at Brands Hatch in October, and although it is on the calendar alongside all the UK rounds of the BSB, it also has an additional round at Silverstone (3-4 August), on the undercard of the UK round of the Moto GP World Championship.

“Supporting Paul, who is a prodigious talent on a very capable machine, with our proprietary aftermarket brand, ticks many boxes,” explained Ecobat Battery’s commercial director, Paul Payne.

“The series supports the BSB, one of the UK’s most prominent championships, which has a huge following across the country, attracting between 35,000 and 60,000 spectators at the events, with around a million more watching each round on TV. Add the British round of the Moto GP into the mix, and the numbers soar even higher.

“So, the sight of the Lucas logo on both his leathers and his machine, provides the brand with excellent exposure to a large number of potential customers, over a considerable timespan.

“In addition to the publicity the visibility will give to Lucas, another benefit the sponsorship agreement gives us is the opportunity to support our existing customers with promotions and incentives at venues across the country, many of which are close to our own 13 national distribution hubs.”

Ecobat Battery became the UK license holder for the Lucas brand of battery in 2009, extending the agreement to elevate Lucas to become the company’s ‘signature brand’ across Europe in 2016, further endorsing the truly pan-European nature of the business.

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