First Line in the running for brace of IAAF awards

Winners will be announced at the ceremony on 7 December

First Line in the running for brace of IAAF awards

First Line has been shortlisted for the ‘Car Supplier of the Year’ and ‘Product of the Year’ awards at the Independent Automotive Aftermarket Federation (IAAF) Pride of the Aftermarket Annual Awards 2023.

The family-owned, multi-award-winning supplier of OE matching specification components is dedicated to constantly moving forward to meet market demand, and regularly introduces a high number of new-to-range parts on a monthly basis, providing distributors with over 95 percent availability across all product groups covering 40,000 part numbers.

This is reflected in the company’s surcharge-free CV joints and driveshaft range, which was launched in 2023 as a result of continual market analysis, being shortlisted for the IAAF Product of the Year award. Customers can vote here.

Celebrating its 40th anniversary this year, First Line introduces 100 new-to-range parts each month and strives to be first to the aftermarket to meet the ever-changing demand from the growing vehicle parc.

It has also invested in additional warehousing in 2023 to hold further stock to meet demand.

Dan Joyner, managing director at First Line, said: “It’s an honour to be in the running for not just one, but two highly sought-after awards at one of the industry’s most prestigious ceremonies.

“We are always looking ahead and the nominations are testament to the team’s dedication to providing the aftermarket with high quality parts that meet ever-changing demands.”

The winners will be announced at the ceremony on 7 December at DoubleTree by Hilton, Milton Keynes.

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