Ring and OSRAM announce sponsorship of the 2024 BTCC

The companies are sponsoring the NAPA Racing UK team

Ring and OSRAM announce sponsorship of the 2024 BTCC

OSRAM and its subsidiary Ring have announced their support of the NAPA Racing UK team for the 2024 British Touring Car Championship (BTCC).

The reigning BTCC champion is welcoming new sponsors into this coming season, two of which are Ring Automotive, with its logo prominently displayed on the rear wheel arches of Sam Osbourne’s car, and its parent company, OSRAM, with its logo on the front of the car under both headlights of Dan Rowbottom’s car.

An unchanged driver line-up will be led by defending champion Ash Sutton, who goes into 2024 looking to become the first driver in history to win five drivers’ championship titles. Joining Ash again will be Dan Cammish, Dan Rowbottom and Sam Osbourne.

Marketing Director, Henry Bisson, commented: “This year we’ve decided for both Ring and OSRAM to support the NAPA Racing team after the very impressive season they had last year. A hattrick of titles is something they’ll want to retain this year, and we want to be on that journey with them.

“The BTCC is massively well supported with big numbers of fans. By sponsoring NAPA Racing, Ring and OSRAM will be able to present itself to a large audience of motoring enthusiasts. Such exposure allows us to make this key customer group fully aware the complete OSRAM and Ring range of products.

“Being aligned with the NAPA Racing team allows us to bring a lot of attention to our brands and therefore, increase our identity in the autotmotive industry.”

The BTCC season kicks off at Donington Park on 27-28 April with the final race at Brands Hatch on 5-6 October.

Have your say!

0 0

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.