TecAlliance backs German online used tyre retailer

Digital search function ensures customers order the right tyres first time

TecAlliance backs German online used tyre retailer
Regional sales director CEE, for TecAlliance UK and Ireland, Shaun Greasley.

TecAlliance might be primarily known by many in the trade for its TecDoc electronic parts catalogue and identification system, but the company has multiple products and offers the industry numerous services in order to provide a myriad of business solutions at every level of the marketplace.

Although not a UK business, an interesting recent project, which underlines TecAlliance’s ability to adapt its systems to provide bespoke solutions for specific businesses opportunities, comes with German online used tyre retailer Orbix.

“During his time as head of sales for BMW, the owner of Orbix encountered a problem that needed to be solved, which was a surplus of used tyres,” explains Shaun Greasley, commercial director for TecAlliance UK and Ireland.

“He found that every dealership he visited was storing uncounted and unregistered tyres that were simply waiting to reach their expiration dates.

“Although some were given away to customers purchasing new cars or sold at a discount at the end of the year, the majority were thrown away.

“It is important to mention from the outset, these were not the salvaged, part-worn tyres that are the subject of such fierce debate here in the UK, but tyres and wheelsets that were often driven only a few miles and still of high quality.

“Many came from demo vehicles, leasing returns, trade-ins or company fleets and were in first-class condition.

“His idea was to build an online platform, featuring an intuitive search function, for private customers and dealers to purchase the 29.4 million used tyres and complete wheelsets that were stockpiled in Germany’s dealerships, tyre sellers, leasing companies and car rental agencies.”

TecAlliance is a global name in the field of automotive data management and has more than 20 years experience specialising in collecting current vehicle data, product data and repair and maintenance information for all manufacturers, which it presents in a standard, globally recognised format.

The data in the TecDoc catalogue makes it possible to unambiguously identify replacement parts and digitise the entire supply chain from parts manufacturing all the way to the technician in the workshop.

TecAlliance delivers the essential information from its repair and maintenance information: vehicle description data, links to vehicle type numbers and details such as hub diameters, bolt holes and profiles.

“Only with access to the necessary TecAlliance digital data could the Orbix vision become a reality,” continued Greasley.

“By linking our search function to our data, we can ensure that its customers order the right tyres the first time, which avoids potential returns resulting from customers not seeing the right products.”

For more information about TecAlliance, contact Shaun Greasley on 01829 752888 or email [email protected].

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