TRW Aftermarket appoint new global Marketing Director

TRW Aftermarket has appointed Ben Smart as Marketing Director, Global Parts & Services, with immediate effect

TRW Aftermarket appoint new global Marketing Director

Ben has more than 12 years’ experience in sales & marketing managerial roles and has been with TRW’s aftermarket business since 2010.

He has been promoted from his current position of Senior Manager Marketing Services. Prior to this, Ben was Senior Manager Sales & Marketing, Asia Pacific, where he was instrumental in rolling out TRW’s Corner Module offer of braking, steering & suspension parts and systems.

In addition to Marketing Services, Ben will have direct responsibility for Data Management and Strategic Pricing as well as joining the global leadership board of TRW Aftermarket. He will be based between the TRW Aftermarket global headquarters in Neuwied, Germany and the UK offices in Shirley, Birmingham, and will report to Vice President and General Manager, Neil Fryer.

Neil Fryer commented: “Ben has a proven history of leading a team to deliver excellent business results. With his background, market knowledge and industry experience he is right candidate to take the TRW Aftermarket story to the next level.”

Ben Smart added: “This is an exciting and interesting time in the company’s history and I am delighted to be given this opportunity.

“The industry is witnessing an ongoing digital and technological explosion and opportunities abound for forward thinking, global brands with a strong enough offer.

“TRW’s Aftermarket business is in its best ever shape. We have in place a dynamic team and effective digital strategy, driving innovative sales and marketing campaigns across the brands.”

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