In the latest ‘True Originals’ campaign from ZF, the business will highlight its HCV braking, steering and suspension parts, under the TRW Proequip product line.
In keeping with the TRW campaign concept of featuring a ‘True Original’, the star of this story is Erik Larsson, a truck driver from Sweden who delivers supplies across the Arctic Circle.
The mixed media campaign includes a short video and explains how with the technological backing of the ZF Group, the components are manufactured using materials and processes to suit HCV needs, and then tested to withstand severe conditions.
“Steering and stopping heavy vehicles presents serious engineering challenges,” explained Richard Adgey, head of product engineering.
“Employing the best minds on the market, we’ve been steering vehicles in the right direction for over 100 years.
“Every TRW HCV part is tested to the extreme: in the laboratory; on the track and on the road to make certain it meets the toughest of challenges, time and again.
“Our customers demand this level of quality from us, confident that we have the knowledge to build them to withstand the harshest of conditions.”
The storyline explains how people rely on Erik not only to supply life’s essentials, but also to deliver the products and materials necessary to keep their businesses going in such a harsh environment; and how he relies on TRW’s HCV parts to get him there.
TRW branded HCV brake pads are made from high grade friction material.
The disc portfolio includes ECER90-homologated brake discs for the complete air disc brake system, and included in its steering range is the XCAP ball joint.
Bahar Freedman, head of global marketing strategy, said: “The campaign’s popularity can be directly attributed to the fact that it allows people to relate with the passion they invest in their own jobs and professions, and see how their individual contribution makes a difference to the end result.”
The campaign material is aimed at all levels of the global supply chain: distributors, garages and the end user.
To watch the short film, follow the ‘more details’ link below.