Demand grows for premium lubricants and additives

High-margin oils could be one of the most exciting growth areas for factors and garages, says Millers

Demand grows for premium lubricants and additives
Millers Oils managing director, Steve Woolven.

With complex, highly stressed engines such as Ford’s Ecoboost now common in cars approaching five years old, there is plenty of demand for the type of high-technology fluids that help keep them healthy.

Millers Oils managing director Steve Woolven said: “By focusing on the premium products that give our fleet, garage and trade customers the most exciting opportunities, we are successfully positioning Millers as the leading provider in this fast-growing sector.”

As vehicles become more complex with increasingly sensitive emissions equipment and highly stressed bearings and turbochargers, any owner fitting an economy oil – or a garage recommending one – is risking a potentially costly component failure.

Technical director Martyn Mann said: “A great example is the use of stop-start systems in modern vehicles.

“An engine fitted with stop-start technology is typically restarted around 500,000 times in its lifetime compared with just 50,000 without the system.

“The low-viscosity oils specified for these high-efficiency engines can drain off bearings and other components, leaving them vulnerable to excessive wear if an inappropriate specification is fitted.”

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