Dickies becomes British Supersport title sponsor

New BSB agreement with MSV will see the brand invest further with the leading motorcycle championship

Dickies becomes British Supersport title sponsor
Dickies announces British Supersport Championship title sponsorship deal.

The Dickies 2016 British Supersport Championship will be named as such after a new title sponsorship deal was agreed with series rights-holder and organiser Motorsport Vision.

Dickies is a globally recognised, market leading workwear company and is highly respected in all the industries it services.

MCE British Superbike Championship series director, Stuart Higgs said: “I’m delighted to welcome Dickies as a championship partner.

“With their association with BSB over the past few years they have already created a very strong identity with the series and I’m sure that this new partnership will raise this even further.”

Maurice Morton, Dickies’ sales and marketing director (Europe),said: “We have been involved with the MCE British Superbike Championship since 2013, so we are thrilled to continue our series support as the new title sponsor of the British Supersport Championship, which offers a fantastic platform for the sport’s future stars to launch their careers.”

Dickies will also remain involved with the popular UK Worker of the Year competition, which is open to anyone who works in the UK.

Further details about Dickies’ sponsorship for the 2016 British Supersport Championship and UK Worker of the Year 2016 will be announced soon.

Click ‘more details’ below to find out more about Dickies.

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