Dickies will sponsor the UK’s only motorcycle road race endurance championship: No Limits Racing.
Sales and marketing director of Williamson-Dickie Europe, Maurice Morton, said: “It is certainly a market that Dickies is interested in targeting and it is an exciting event to be part of.”
No Limits Racing have been providing track days for over 20 years, visiting numerous circuits both in the UK and Europe.
The company puts almost 40,000 riders out on circuit from a customer base of more than 25,000 registered customers.
No Limits managing director, Mark Neate, said: “This innovative association will see our race officials protected by Dickies workwear, which is synonymous with quality the world over.”
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