Bill started his career as an apprentice for Mercedes-Benz and joins HELLA UK Limited from Robert Bosch where he held a number of senior sales positions including that of sales director.
He will be based at the new HELLA UK headquarter offices in Chipping Warden near Banbury, Oxfordshire and will head up the company’s passenger car, commercial vehicle and test equipment divisions, sales sectors where HELLA has a wide range of class leading products and systems.
HELLA UK Managing Director, Matthew Say said: “It is a very exciting and challenging time for our industry and I know that Bill has the skills and contacts that will ensure HELLA maintains and expands its position as one of the world’s leading suppliers of quality products and systems to the automotive industry.”
