Liqui Moly remains official sponsor of the World Men’s Handball Championship

Participation to increase the oil producer’s brand awareness

Liqui Moly remains official sponsor of the World Men’s Handball Championship

Liqui Moly has confirmed that it is to remain an official sponsor of the World Men’s Handball Championship, to be held in Poland and Sweden in 2023.

The German oil and additive specialist is the official sponsor of the IHF Men’s World Championship.

The competition will be held in Poland and Sweden from mid to late January 2023.

Liqui Moly managing director Günter Hiermaier said: “This sport has its supporters all around the world.

“The World Championship attracts fans everywhere in front of their TV sets and screens.

“That’s why we’re committed again in 2023.”

Already at the two previous tournaments in Egypt as well as in Germany and Denmark, the blue-and-red logo was almost omnipresent in the stadiums during the almost 200 matches.

This will also be the case in Poland and Sweden.

Günter added: “We bring our brand close to the hundreds of thousands of spectators on site and also to many millions of sports fans on screen.”

Liqui Moly traditionally has a strong presence in motorsports, currently in the MotoGP Motorcycle World Championship as well as in Formula 1.

Günter added: “In winter, the engines are at rest.

“And because we want to appeal to sports fans beyond motor racing and make our brand better known, we also focus on other events, such as the World Handball Championship.

“As a brand whose products can be purchased in 150 countries, the internationality of a world championship and the associated global media presence is a decisive criterion.”

On January 11, the World Championship will begin in Katowice.

The final will take place in Stockholm on January 29.

Have your say!

0 0

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.